Greetings! I'm Badri, a seasoned professional with over 30 years of invaluable experience in Marketing and Sales. My journey in the world of commerce began at an early age, igniting my passion for business and sales dynamics. Hailing from a family deeply entrenched in the business landscape since 1963, I have dedicated my career to transforming small, medium, and micro businesses into formidable brands.
My career traces back to the vibrant town of Dindigul, where I collaborated with esteemed brands such as Anil Semiya, Naga, Savorit, Dindigul Thalapakkati Briyani, Venus Electronics, and many more. My global exposure expanded with roles at Sage Software and Blindmatrix, culminating in the creation of my own brand - RSoft.
Under the RSoft umbrella, I've spearheaded the development of world-class products including All Business CRM, R IVR, R Dialer, R Form, R Bot & Whatsapp. These innovations are designed to empower businesses with cutting-edge automation solutions.
My journey has led me to collaborate with Pan India giants such as L&T, Cavinkare, Pothys, and VGP. I take pride in empowering these brands with automation solutions that drive growth and efficiency.
As a pioneer, I've successfully automated every vertical of the real estate industry - from developers and marketers to construction companies, channel partners, and brokers. My unique sales improvement solutions have left an indelible mark on the real estate landscape.
From Local to Global Excellence SME Business Expertise With a rich legacy rooted in business, I've dedicated a significant part of my career to the transformation of SME businesses. These enterprises, often the backbone of local economies, possess untapped potential waiting to be unleashed.
My approach is akin to crafting a unique blueprint for each business, recognizing its distinct strengths and opportunities. Leveraging decades of experience, I navigate the challenges these businesses face, guiding them toward sustainable growth & success.
Understanding the nuances of each business, I implement tailored strategies that foster growth at every stage. Whether it's streamlining operations, enhancing marketing efforts, or optimizing sales channels, the goal is to create a solid foundation for expansiont
A critical aspect of transformation is the development of a compelling brand identity. I work closely with businesses to articulate their values, establish a brand narrative, and create a visual identity that resonates with their target audience.
In today's digital age, technology is a powerful catalyst for growth. I integrate cutting-edge solutions to streamline processes, enhance customer experiences, and propel businesses into the future. This not only boosts efficiency but also positions them as forward-thinking entities in their respective industries
The journey from local to global is a significant leap, and I provide the strategic guidance needed to make this transition seamless. From market research to entry strategies, I assist businesses in expanding their footprint beyond borders, tapping into new markets, and diversifying revenue streams.
The proof of transformation lies in the success stories of businesses I've had the privilege to work with. Many, once confined to local markets, are now recognized as world-class brands. This transformation is not merely about revenue; it's about creating a lasting impact and legacy